Experiments are documented in a video series! A study commissioned by Diesel to a reputable Finnish research centre shows that “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. Not convinced about the truthfulness of the results, Diesel decided to launch a strict session of human experiments on its customers to demonstrate that the Magic of Christmas is in the inner soul of all of us. Selected customers, invited to a Diesel store in a secret location, were submitted to an hypnosis session that took them back to childhood in a Christmas morning.
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