Converse debuts its Converse (PRODUCT)RED Fall/Holiday 2010 (Paint The Town) RED collection of Chuck Taylor All Star shoes done in collaboration with Parra, Giovanni Estevez, Aaron Martin and Cody Hudson. Continuing the Converse (PRODUCT)RED goal of using art to change the world, each artist was asked to use their unique art and style to create a special shoe that with the sale of each shoe, 10% of the net wholesale price will go to The Global Fund to help fight AIDS in Africa. The name (Paint The Town) RED is both a nod to each artist’s roots in graffiti and street art, as well as the goal of creating awareness and inviting others to join (RED) in the fight against AIDS in Africa. And as one of the most iconic shoes used throughout the decades by street artists and creative individuals everywhere, Chuck Taylor All Star shoes are the perfect muse for the project. Each shoe in the collection is unique, yet is unified with an iced outsole with a paint brush stroke. The four artist models will launch exclusively at Converse’s First String retailers throughout Fall 2010 commencing with the Parra Chuck Taylor silhouette dropping in August, 2010.
Illustrations, animations and music by Parra - with a little help from Masta Lee.
http://www.converse.com/
http://www.theglobalfund.org/en/
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