Hercules Celebrating five years of men’s fashion

Untitled from HERCULES UNIVERSAL on Vimeo.


“The secret of Hercules’ success: everybody’s free to feel good. But I can’t leave it at that. Making a magazine is a bit like making a movie. You have to corral the talent, impress your personal vision on them, express it through them. This used to be called the auteur theory. Fifty years ago, it radicalised the appreciation of film and changed the way people judged movies. Or, to be more precise, the way some people judged some movies. Five years of Hercules are proof that David and Francesco have created a magazine that was just about as personal as you could imagine. Even when it was someone else taking the pictures and doing the styling, it was still recognisably their point of view: physical, brazenly sensual, celebratory. Sunny, funny and campy too. Call it balearoticism.