Honest by. / By Bruno Pieters

HONEST BY IS A PIONEERING CLOTHING BRAND AND RETAILER LAUNCHED IN JANUARY 2012 BY BRUNO PIETERS. THE LINE IS UNIQUE IN BEING ENTIRELY OPEN ABOUT ITS SUPPLY CHAIN AND PRICING.

Honest by offers an alternative to the traditional two-season fashion model. Summer and winter garments are offered all year around to recognize the increased frequency of international travel and the need to adapt to different climates and temperatures. New items arrive throughout the year and sell out when they sell out. 

The brand applies the sustainability concept to all aspects of working, designing timeless and season-less garments. The brand continuously offers new collections from established and upcoming designers. 

The invited designers are encouraged to use only organic and animal friendly materials. All items are limited edition and sold exclusively online via www.honestby.com, 20% of profit will go to charity chosen by the designers, while 80% will fund growth, including hiring new staff and expanding collections. 

Honest by plans to expand into more democratic products, encouraging a broader audience to embrace the concept and brand. More sizes, a range of children’s clothes and complementary products such as furniture are also on the drawing board. As Honest by grows, the carbon footprint on each piece can be reduced.

 
- Music by Senjan
- Film by Théo Gennitsakis
- a Pressure production ( www.pressure.fr )

www.honestby.com