REEBOK MEETS ARMANI!

Giorgio Armani S.p.A. and Reebok International Ltd. have today announced a global alliance to create a special collection, combining active style with sport and technology – the EA7 and Emporio Armani labels, with their sporty and sexy lines, team up with Reebok’s innovation and technologies, resulting in the ultimate activewear concept.

The collection is infused with Reebok’s sporting DNA and its unique fitness and training heritage, within the contemporary vision of one of the world’s leading fashion designers.

The first ever EA7/Reebok and Emporio Armani/Reebok collections will be presented at Milan Fashion Week, within the Emporio Armani menswear show on January, 16^th 2010. 

Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide, starting from July 2010.

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