mardi 20 décembre 2011

Diesel Spring/Summer Menswear 2012- Work Hard. Play Hard.







The SS’12 Preview is a dressy vintage workwear inspired collection, that presents a bold contrasting style, a clash of clean formal and dirty functional garments, and encapsulating both Diesel’s ‘work hard’ and ‘play hard’ ethics.

Clean cut formal blazers, dressy shirts with metallic sequins and bow-ties, that create a dressy edge, are set in contrast to dirty treated denim pants, overalls and chinos from the opposing world of workwear. The collection is an exercise in authenticity: both as an expression of Diesel’s ‘Jeans and Workwear’ heritage, and in its attention to genuine workwear detailing, that can be seen in clean lines and proportions, triple stitching and authentic labeling. Treated leathers and biker jackets bring a healthy dose of tough Diesel rock attitude to looks perfect for the party season.

The color palette ranges from pollution inspired ecru and grays, clean blacks and whites, staple Diesel indigos, and seasonal tobacco brown highlights. Graphics reflect a dusty industrial mood, but with positive ‘clean living’ 50’s twist. Shiny metallic details are applied on top of heavily treated fabrics: herringbone, dirty indigo denim, mixed leather and felt, to further highlight the clash between the “dirty” and the “clean”.

A bold style concept that works from dust ‘till dawn.

More photos here
Available for sale at Diesel stores

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