“PUMA’s mission is to become the most desirable and sustainable sportlifestyle company and the new PUMA Re-Suede is the first of many product innovations that will help us accomplish this,” said Jochen Zeitz, Chairman and CEO of PUMA. “Part of PUMA’s 2015 sustainability goals is for 50% of PUMA’s international collections to be manufactured using sustainable materials. It began with the Clever Little Bag, launched in April 2010, which renders the common shoebox obsolete and helps reduce paper use by 65% and carbon emissions by 10,000 tons per year. Now we have our first sustainable shoe to keep the momentum going.”
http://www.puma.com/cleverlittlebag
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