vendredi 18 novembre 2011

Benetton UNHate Campaign

With its new worldwide communication campaign United Colors of Benetton invites the leaders and citizens of the world to combat the “culture of hatred” and creates the UNHATE Foundation. The UNHATE communication project includes a series of coordinated initiatives and events, starting on 16 November in the main newspapers, periodicals and websites around the world. The central theme is the kiss, the most universal symbol of love, between world political and religious leaders, such as: Barack Obama and Chinese leader Hu Jintao; Pope Benedict XVI and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo (the most important and moderate centre for Sunni Islamic studies in the world); the Palestinian president Mahmoud Abbas and the Israeli prime minister Benjamin Netanyahu. These are symbolic images of reconciliation – with a touch of ironic hope and constructive provocation – to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.

The official film of the Unhate worldwide communication campaign launched in Paris on November 16th and presented by Alessandro Benetton.

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