jeudi 11 août 2011


Superior design is rooted in one belief – form follows function. With performance functionality at the core of product design, Nike has evolved the fundamental form of footwear since the Moon shoe debuted in 1972. What began as a traditional process of hand-sewn running shoes has evolved into an automated, heat pressurized system that allows for the most efficient use of modern materials.

Nike designers introduced Hyperfuse technology in 2010 in basketball. After observing the extreme wear-and-tear on footwear on the blacktop basketball courts of Beijing, the Nike design team employed the new innovation to create a breathable, stable and resilient basketball shoe called the Nike Hyperfuse. The “Hyperfuse” name soon evolved from a shoe to the technology as other sports demanded the lightweight and breathable benefits that the process delivered.

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