Starting with the 2010 Fall/Winter collection, a new
design team will be responsible for the HUGO BOSS trend brand HUGO.
Bruno Pieters will be devoting more time to his own label. He will act as a consultant for HUGO BOSS until May 2010.
At the start of 2007, the Belgian designer was appointed Art Director for HUGO with the goal of refining the profile of the progressive brand. Thanks to Pieters' support as an external consultant, a focused fashion statement and fine-tuned communications, over the past two years HUGO has positioned itself as a unique design brand posting market success as an innovative, stylistically sophisticated collection.
Over the past few months, the HUGO design team has been reinforced with
fresh young talents who will maintain the brand's fashionably edgy look while
sustaining its successful evolution.
The new HUGO collection is being presented to retailers in January 2010. It will be available in stores from August 2010 onwards.
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