The campaign’s multi-talented, multi-dimensional Kids of America – NY-based DJ duo Holy Ghost; producer, remixer, DJ and songwriter Tommie Sunshine; photographer, music blogger and Justin Timberlake collaborator Faith-Ann Young; singer-songwriter Lissy Trullie; underground icon and party promoter Tom Dunkley; street-smart DJ, producer, remixer and label owner A-Trak; and pop sensation Sky Ferreira – are captured by Josh Olin within the graffiti-covered enclave of renowned NYC bar, Don Hills. Together, they represent a new wave on the scene in an industry that is reinventing itself daily, these choice musicians, photographers, and promoters make the rules up as they go along, with a mission to spread and celebrate sound. It’s not so much about their age but their shared way of life and their style reflects their spirit; courageous and carefree. There’s no limit to what they will accomplish and if you haven’t have heard of them yet, you soon will.
“Hilfiger Denim has always been about music and our new Kids of America advertising campaign embraces the energy of the most exciting new multimedia talents around,” said Tommy Hilfiger. “But this is more than just a campaign: it’s a collaboration, uniting the best bloggers, promoters, producers DJs and musicians out there.”
The Spring/Summer 2011 Hilfiger Denim collection will be available on
