DIESEL AND ADIDAS ORIGINALS JOIN CREATIVE FORCES

DIESEL AND ADIDAS ORIGINALS JOIN CREATIVE FORCES
TO INTRODUCE A LIMITED EDITION SNEAKER SERIES
adidas Originals and Diesel, two global lifestyle brands that share common values such as authenticity, selfexpression and creativity for the fashion forward, have come together again in the spirit of unconstrained exploration and collaboration to introduce a limited edition sneaker series.

Diesel, launching January 20th 2011, with only 10,000 pairs available globally.
Thus Stefano Rosso, responsible for Strategic Brand Alliances of Diesel (and son of the company’s founder): “I am a huge fan of adidas, they inspire me and they were my myth when I was growing up. After the amazing denim collaboration, when Diesel’s know-how was infused by adidas’ spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on adidas classic kicks!”

The carefully selected iconic adidas silhouettes build on the inspiration deriving from the combination of the most recognizable and exclusive details from both brands.

• FORUM MID DIESEL LEA: Punk meets rock’n’roll.
• FORUM MID DIESEL TXT: Including details from the latest Diesel Fiat 500 collaboration - reflector
touches on stitching, the strap and the lace eyelets, plus the Mohican Head on the tongue.
• ZX 700 DIESEL: Take a classic running shoe and infuse it with Diesel fashion collection materials
and colours…and wear it for successful living.
• STAN SMITH SPECIAL: Two stories meet, starting from 1971 adidas tennis shoe the Stan Smith
and continuing with the 1978 born Diesel denim - a puzzle-like street design.
• STAN SMITH 80’S DIESEL (Studs with Black & White Colour Options): Metal studs allover.
Diesel sneakers are “not made for running”….but you can cruise to Diesel Stores or to diesel.com starting
January 20th, 2011 to be the first successful owner of one of 10,000 Diesel/adidas limited editions.

www.diesel.com
www.adidas.com