lundi 7 mars 2011

About Lacoste L!VE Spring/Summer 2011 Campaign

The Lacoste L!VE tells the story of a group of young Parisians who are is to go to a party.

The casting group was made famous in the Parisian nightclub The Social Club. Brice Compagnon, Casting Director, handed out flyers in space and chose young people through the club’s Facebook page, traversing the fan base. The central objective was to find young royal, who come out at night, going to parties and tell their story about having fun and celebrate life.

The Lacoste L!VE is all about power: the campaign, photographed by Mark Hunter – best known for Cobrasnake – capture in this film genuine and explosive energy. Cobrasnake flew from Los Angeles to give body the way you look at tonight’s party in Paris – he is a fan at The Social Club – was part of the casting and immediately created a relationship complicity with the group. It started with a Party Before a room of a Parisian hotel. Around midnight, the group was excited to nightclub where the party was going to happen tonight.

Mark Hunter and the group enjoyed themselves in this royal party, danced and made crowd surfing: Photos and videos from the party tell a story and unexpected dynamics for Lacoste. The new collection Lacoste L!VE arrived and is on the street for fun in an unconventional way, while to be chic.

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