mercredi 14 septembre 2011

Nike MAG shoes / It's about time

It’s about time.

Based on an original movie prop used in Back to the Future Part II, the 2011 Nike MAG shoes have been entirely rebuilt and perfected.
They feature an electroluminescent outsole, space-age materials and a rechargeable internal battery good for 3,000 hours.And while they are not recommended for playing sports, these highly limited shoes will very likely command attention wherever they are worn.

The Story
In 1989, Nike designer Tinker Hatfield was asked to design a shoe for the second chapter in the Back to the Future series. He created the power-lacing, self-illuminating, Nike MAG. Riding on a pink hoverboard, Michael J. Fox made them the most famous shoe never made.Over 15 years later in 2005, Tinker’s attention was caught by an online petition asking that the shoes come back. With no mold and nothing but an original prop shoe from the film, Tinker and footwear innovator Tiffany Beers began rebuilding the MAG from scratch. It would take six years, three restarts and many thousands of hours. But when it was all said and done, the shoe was a perfect replication of the original and the true predecessor to the 2015 power-lacing Nike MAG.It would only make sense that the shoes be auctioned to benefit the foundation of the man who made them famous.And with your help, the proceeds of these shoes will help erase Parkinson’s from existence.For 10 days, 150 pairs of 2011 Nike MAG shoes will be listed on eBay.
The first of the auctions begins September 8 at 8:30 p.m. PT, 11:30 ET.
All net proceeds from the auction sales of the 2011 Nike MAG shoes will go directly to The Michael J. Fox Foundation for Parkinson’s Research.

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