THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START

The charity AIDS T-Shirt has been present in all Maison Martin Margiela collections since Fall/Winter 1994/1995. Each T-Shirt is produced in a different colour with contrasted text every season and bears the text marked below in English.

THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START

Further to the seasonal English version, the Maison has decided to have a yearly edition every time in a different language for the World AIDS day. After the previous Japanese edition, we propose this 2^nd edition in the French language. Created in Paris, sold around the world, worn touching the heart, this limited edition charity AIDS T-shirt will be exclusively available in all Maison Martin Margiela stores and in the Margiela e-boutique.

So the text becomes :

IL Y A PLUS A FAIRE POUR COMBATTRE LE SIDA
QUE DE PORTER CE T-SHIRT MAIS C’EST UN BON DEBUT

When most T-shirts carry a slogan their message may be read from a distance... dialogue is not necessary. When this T-Shirt is worn it is no longer possible for others to read the text printed on it (most of the text is on the inside at the back of the V-neckline). A dialogue on HIV/AIDS is there encouraged once another asks the wearer to explain what is written on their T-Shirt.

A percentage of the sales is donated to ‘AIDES’, a French non-governmental organization dedicated to fight the HIV and hepatitis virus and take care of patients living with HIV/AIDS and hepatitis (www.aides.org). Over the years, 180,000 T-shirts have been sold and brought a contribution of over 750,000 euros to ‘AIDES’. Unfortunately, the virus is still around and that action is still valid.