vendredi 8 mars 2013

The Next Generation Levi’s® 501®’s

The cultural significance of the 501® jean has been defined by the pioneers who wear them, generation after generation. Levi’s® 501® were originally worn by the hardworking miners and pioneers who were carving a new nation. Today, Levi’s® 501® are still the first choice of modern pioneers: the artists, musicians, bloggers, entrepreneurs and activists who are all working to realize their unique vision of the future.

Over the last 140 years, Levi’s® 501® jeans have constantly evolved and adapted to stay relevant for each new generation, while never losing their distinct heritage. Every update to the 501® for today’s generation has been made in the spirit of the original, crafted with the same care and attention to detail. Our iconic, straight leg, original button fly jean proves that quality never goes out of style. 
Showcasing the brand’s ongoing commitment to style-led innovation, the new range of colored, non-denim 501®’s have been updated to create a more refined, timeless and contemporary style aesthetic, featuring subtle changes to the fabric and finish. 
What’s your interpretation? Share your unique #501 style 

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