jeudi 25 février 2010


Reebok launches the global PUMP20 collaborations with selected retailers alongside the definitive documentary ‘Pump20 – The History of Pump Technology’ - by cutting-edge director Colin O’Toole, to celebrate the 20th anniversary of one of the most iconic sneakers of all time.  
Reebok has collaborated with 20 select retailers from all over the world to customise the PUMP - creating their own limited-edition designs. The PUMP was originally launched in 1989 and to celebrate the 20th anniversary, the 20 select retailers will each offer 89 limited-edition pairs of Pumps. 
The 89 pairs will consist of 58 of the Reebok Pump Bringback Edition, featuring the original 1989 Pump colorways. Each retail partner will offer each original colorway: black/orange and white/blue. In addition, every retailer will have 31 numbered pairs of their own collaboration shoe. 

Twenty years after the first pair was launched, Reebok unveils this heavily anticipated collection from: atmos (Tokyo), Kasina (Seoul), Juice (Hong Kong), Stolen Riches (Toronto), Espionage (Sydney), A.R.C. (New York), KICKS/HI (Hawaii), UNDEFEATED (L.A.), Bodega (Boston), Saint Alfred (Chicago), HUF (San Francisco), Commonwealth (Virginia), Packer Shoes (New Jersey), Size? (London), Sneakersnstuff (Stockholm), Patta (Amsterdam), colette (Paris), Solebox (Berlin), Hanon (Scotland) and 24 Kilates (Barcelona).

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