MM6 MAISON MARTIN MARGIELA TO COLLABORATE WITH OPENING CEREMONY

Maison Martin Margiela and Opening Ceremony announce today their collaboration with a MM6 Maison Martin Margiela’s unique capsule for next Fall/Winter.
For the first time since its launch in 1997, MM6 Maison Martin Margiela introduces a capsule in collaboration with New York retail pioneer, Opening Ceremony.

A key foundation stone of the Maison’s creative expression is the idea of recuperation, transformation and reinterpretation. Based upon a 3-in-1 concept, select styles throughout the collection will transform into separately wearable garments. Inspired by the construction of a jacket with detachable lining, this core characteristic will broaden the collection from over 20 original styles into an assortment of additional silhouettes.

For example, a black quilted leather jacket is constructed with a contrasted water resistant nylon lining in beige that is fastened by buttons. As this lining is unfastened from the leather jacket, a nylon jacket is unveiled. Such playful and functional elements are consistent to the design concept behind the MM6 Maison Martin Margiela line and intrinsic to the collaboration with Opening Ceremony.  

The MM6 Maison Martin Margiela and Opening Ceremony collaboration will include both women's apparel and accessories that represent the trend-setting and collaborative personality of Opening Ceremony together with the daily and younger contemporary approach to fashion design of MM6 Maison Martin Margiela.

“I have always been a fan of MM6 Maison Martin Margiela, and their subtle references to everyday clothing with the intellectual qualities the Maison offers,” says Humberto Leon, Creative Director for Opening Ceremony. “With this collection, the idea of transformation and multiple purposes is very exciting and you see it throughout the line.”

In line with the collective spirit of the Maison, this Fall/Winter capsule of apparel and accessories will launch globally in September 2011 at Opening Ceremony retail locations and select Maison Martin Margiela partners globally.

www.maisonmartinmargiela.com