Fred Perry and music go back a long way. Through the decades the iconic laurel logo has been closely associated with leading musicians and has become a badge of honour for mods, beatniks, rude boys, suede heads, punks and just about every music-led subculture from ska to hip hop.
Following in the footsteps of legends like Paul Weller, Terry Hall and Damon Albarn comes the inimitable Amy Winehouse, as rich a musical talent as to have emerged from Britain this millennium. Instantly recognisable for her sense of style as much as her dark-stained soul vocals, gritty lyrics and biting wit, Winehouse is a one woman cultural phenomenon.
A long-time Fred Perry fan and aficionado, Amy has now collaborated with the brand on her own 17 piece Fred Perry apparel and accessories collection. It’s Amy all over – sharp, clever, sexy, lots of attitude – but stays true to the Perry aesthetic and unrivalled heritage. Classic pieces – the twin-tipped M12 polo shirt, the Harrington jacket, the jumper dress – are given the full Winehouse treatment and still remain instantly recognisable. A girly twinset has Fifties sex siren written all over it, gingham goes from homely to hot, pencil skirts become dangerously short, Capri pants find a punk-inspired edge, a mini bowling shirtdress flaunts in equal measure. Colours are predominantly black and pink. Collars are most definitely raised and ready for action. And yet for every tomboy twist there’s a deeply feminine twirl.
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“I’m really excited about doing this collection with Fred Perry. We’ve been working on it for a while and it’s great to see it finally come to fruition.” – Amy Winehouse
“We are excited that Amy is working with us on this quite unique project. We have had a great relationship with her over the years as she has been a loyal fan and supporter. Amy ‘s sense of style and attitude to music and fashion pervades through this collaboration. We hope her fans and our fans will feel the same way” – John Flynn (Fred Perry MD)
The Amy Winehouse collection pushes Fred Perry womenswear to a new space on the fashion stage, one that confronts expectations and stretches conventional views of the brand. It’s an uncompromising look that wears its heart on its sleeve. A collection that could only have been designed by an extraordinary musician.
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