mercredi 20 janvier 2010

Puma x Hussein Chalayan Spring/Summer 2010 “Urban Mobility”


For Spring/Summer 2010 Puma and Hussein Chalayan present their first collaborative collection. Entitled “Urban Mobility”, Chalayan presents a collection that shows off his talent for material innovation and Puma’s technical excellence.


The nomination of the designer as the Creative Director at Puma was first announced in March 2009 during a press conference. Hussein Chalayan oversees hence the creation, the design, and the development of the Sportfashion collections by Puma, while Puma has acquired a majority stake in the Hussein Chalayan Company and his brand. This long term partnership with Puma allows the designer to develop his ready-to-wear collection.



www.puma.com/


www.husseinchalayan.com/

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