Superdry’s success has risen from its philosophy to always offer designs that go that little bit further than the norm. Whether that’s twists in design, fabric qualities or treatments; the aim is to always offer a unique product at realistic and accessible prices. Created in 2003 following a highly inspirational trip to Tokyo, with a view to becoming a brand that focused purely on high quality directional products.
Following the dramatic growth in the scale of the collection in AW/09, SS/10 launches a year of evolution and strength for Superdry with each category of product pushed to its limit with outstanding qualities, design and fabrics. Core mens and womens soft goods drop weights yet retain incredible hand feels and class leading decoration techniques and fits.
http://www.superdry.com
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