IAMAMIWHOAMI

iamamiwhoami is an electronic music project featuring Jonna Lee, as lead singer, and unknown producers. It was promoted through a viral campaign on YouTube.^[1] On 4 December 2009, a surreal clip less than a minute long appeared on YouTube submitted by iamamiwhoami.^[2] The clip was forwarded to several known blogger as well as music journalists. A second soon appeared and then a third. By then, Chris Cantalini and MTV writer James Montgomery picked up on the clips fueling speculation that had been building in blogs.^[3][4]