Marc Jacobs is baring his all for his new men’s fragrance, literally.
To make a point that the new fragrance, Marc Jacobs Bang, is a personal passion, Jacobs will appear in his own advertising for the first time, lying naked on a silver Mylar bed — with only an oversize bottle of the fragrance for modesty’s sake. And it’s only one of many projects the designer has up his sleeve — he also is eyeing men’s and women’s underwear as well as color cosmetics.
MORE & SOURCE: WWD
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