Today Jojo is born, in the shape of a pair of trainers made in Brazil, with a look reinterpreted by a young Belgian designer. Part shoe, part bandage, Jojo tries to take care of certain fractures in our world.
Through a partnership with NGOs working on the ground, each pair sold means concrete support for one of the following projects:
• Planting trees in Niger/Africa.
• Installing water pumps in Kenya/Africa.
http://www.tree-nation.com/
http://www.thewaterproject.com/
A name that makes you smile, an innovative shoe and a positive contribution, both to humankind and to the environment; the elements of this project, expressed as 3 actions, are: Choose, Act & Check.
• Choose: Choose the model you like.
• Act: Decide which project you want to support.
• Check: Follow the progress of your project.
This new brand with a human face clearly positions itself within the alternative consumption movement.
The strong message it carries: Jojo is us, its you; its any consumer who wants to go one step further to show their respect for humankind and the environment.
http://www.jojoproject.com/
http://jojoproject.tumblr.com
http://www.facebook.com/jojoproject
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