Pepe Jeans launches its new online campaign “secret in a pocket”
Pop your deepest secret into your favourite jeans, confess it to the world on Facebook, and if it is selected as one of the most amusing and original ones, you’ll get the jeans you’ve chosen. It’s all very simple and straightforward.
Denim campaign teaser from Pepe Jeans on Vimeo.
All you have to do is log into http://www.pepejeans.com/secret-in-a-pocket/ and pick the jeans you prefer from the 12 women’s and 12 men’s models.
To make the choice easier, there’ll be a video for each model.
Once you’ve chosen the jeans, just type in the secret and let your friends know via Facebook. The most ingenious and surprising ones will get the trousers they’ve chosen. It’s that simple!
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