iamamiwhoami is an electronic music and multimedia project headlined by Swedish singer-songwriter Jonna Lee. Videos released from the project's YouTube channel have spread virally. The first clip was uploaded to YouTube on December 4 2009, and was forwarded to a number of music journalists and blogs.
The project consists of several series of music videos as well as a feature length concert video. The number series which were highly stylized teaser videos set the tone of the project, established several mysteries, and served to foreshadow the projects' complete songs. The letter series is the equivalent of a studio album containing fully realised singles. The final set of videos, the date series, set up the webcast concert on November 16, 2010. In August 2011, iamamiwhoami played their first live show at the annual Way Out West Festival in Gothenburg, Sweden.
In 2012, iamamiwhoami was revealed to be signed to Cooperative Music, a group of independent labels. Cooperative Music Italy posted on Twitter that the group will be releasing their first audio-visual album, "Kin", on June 11, 2012.